Why Your Club Needs a Website, Not Just a Facebook Page

Many clubs rely on Facebook for communication and visibility, but in 2026, using only Facebook limits your reach, brand control, and growth potential. A dedicated website offers your club a professional, flexible, and secure platform that serves members and attracts newcomers better than a social media page alone.

Here are 10 reasons your club needs a website instead of relying solely on Facebook:

1. Full Ownership and Control

Facebook owns your content and can change visibility or remove your page without notice. A website is fully yours, ensuring your club’s communications remain stable and accessible. 

2. Professional Credibility

A website gives your club legitimacy in the eyes of potential members, sponsors, and community partners, whereas a Facebook page alone can feel temporary or informal.

3. Better Search Engine Visibility

Websites are indexed by Google and other search engines, making it easier for people searching for clubs in your niche or area to find you. Facebook pages have limited organic search visibility.

4. Centralized Information Hub

A website allows you to organize:

• Event calendars

• Membership forms

• Photo galleries

• Club history

• Resources

  in a clean, structured way, unlike Facebook’s scattered post-based system.

While Facebook offers discussion of a subject, it does not allow direct and timely communications with your club members.  If you want to ensure that your members are informed of important club information, you will need to use a secondary system (i.e., Survey Monkey, Constant Contact). This requires additional cost and time to learn how to use the selected system.

5. Broader Audience Reach

Not everyone uses Facebook. Relying on it excludes potential members who avoid or have left social media. A website is accessible to anyone with an internet connection. 

• If the club's Facebook page is set to “Public”, anyone can see the activities, reducing the club’s security. 

• If the page is set to “Private,” potential new members cannot easily (if at all) communicate with the club

6. Custom Branding

Your website can reflect your club’s colors, logos, and values, creating a unique online identity that you cannot achieve on Facebook’s limited branding framework.

7. Enhanced Communication Tools

Websites allow:

• Member portals

• Email newsletter signups

• Direct contact forms

  enabling structured communication without relying on Facebook Messenger.

8. Control Over Data and Privacy

On your website, you control what data is collected and how it is used, respecting member privacy and ensuring compliance with data protection regulations, unlike Facebook’s data policies.

9. Monetization Opportunities

A website enables:

• Selling merchandise

• Event ticketing

• Accepting donations with no platform restrictions, giving your club financial sustainability options that Facebook does not provide.

10. Longevity and Independence

Platforms come and go, but a website under your control ensures your club’s digital presence endures, independent of changes in social media trends or policies.

Conclusion

While Facebook can support your club’s outreach, it should not be your primary or only platform. A dedicated website strengthens your club’s presence, simplifies communication, and future-proofs your community for growth and stability.

If your club is ready to enhance its digital presence, now is the time to build a website that serves your members and your mission.