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This phase begins with a requirements discussion with the client.  In this session (s) we identify the strategic goals for the organization.  We define the purpose of the website and create an agreement as to our goals.

Further, we identify the functions that we need to meet the site’s goals and further determine how those functions will be met;

  • must they be coded

  • are they native to Wix

  • do we need to integrate applications

  • what if any are the costs of these solutions

The output of this phase determines the general structure of the website, the site map, and the navigational topology of the site.

Strategic Analysis
Wireframing

The purpose of wireframing is to provide structure to the sitemap and its functions much as an architectural drawing provides structure and function to a house or building.  Here we add the site’s organizational design.  We define page structure general asset requirements, links and navigation, titles, and text boxes.  We do not necessarily use the assets that are to be part of the final site.

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In addition, we add applications, code CMS’, dynamic pages, interactions, animations, etc., and test all functions.

Asset Selection

Once the wireframe is complete it is possible to identify the various assets needed to fill out the website.  These assets include:

  • Buttons

  • Images

  • Videos

  • Written content

  • Labels

  • Internal and external links

  • Logos

  • Drawings

  • Etc.

In this phase, we create or find the assets needed and if necessary modify them to meet the specific requirements of the website.

Design Completion

Now comes the time to make the website your own.  We add all the assets into the web design by replacing the filler wireframe assets with those specific to the client’s business.  We also add all the correct data to the CMS’.    Again, we test all the functions, databases, CMS links, and dynamic link pages, where appropriate.

Launch SEO

The final step is to publish the website and complete certain tasks which require a personal domain.  These tasks include:

  • Linking the website to a client-owned Domain Name (either through Name Server modification or via Pointing, depending on certain client-specific needs.

  • Making any needed DNS record changes

  • Verifying Site tags

  • Connecting to the Google Search Console

  • SEO

  • Technical SEO

  • On-page SEO

  • On-site SEO

  • Initial link building

  • Adding Favicon

  • Connecting to Social Media

  • Training

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